If you use stock footage quite often, or are relatively new to it, two phrases must have crossed your path more than once now- rights-managed clips and royalty free footage. What do they mean and how do they differ is discussed below.
Using stock footage is a hassle free, less expensive and really fast way to complete your video production project. But before you set out to buy that shot you need, you must know the difference between rights managed footage and royalty free footage. Understanding this difference will allow you to make the right choice that suits your budget too.
Rights managed footage is footage owned by someone or some organization. Also, the owner of the content reserves all rights to it. They choose who they will sell the license to use the content on an individual basis. The sale price also depends on the intended use of the content, encompassing the exposure and the timeframe of the clip's usage. This means that if the buyer intends to use the clip only once and that too for an in-house presentation, the seller and owner of the footage will charge a lesser amount. But if the clip will be used for a commercial purpose- such as if it will be a part of a DVD being put up for sale, or it will be broadcasted on television, the price of the footage will increase. The timeframe and frequency of the usage also dictates the pricing of stock footage. In other words, if the clip is made available to a large audience for a longer time and is being sold in various formats as well as being shown at a variety of venues; the license will be more expensive.
Every rights managed clip is given out with a unique license. The license has clear details outlining the exact usage and exposure a clip can receive for the given fee. So, if you get a rights managed footage, you have to compensate the owner or the authorized licensor every time you use the footage. Since the footage is often rare or is of very high quality it is generally quite expensive.
Most video makers go for the other option when buying stock footage- which is royalty free footage. This is a hassle free and relatively more affordable option of buying stock footage. When you get a royalty-free license it is like making a one-time payment. All you have to do is use the clip within the terms of the specific copyright holder's (or authorized licensor's) agreement and you can use it in whatever way you like. So whether you are buying stock clip for a noncommercial one-time presentation or whether you plan to use the footage in a commercial DVD, you will pay the same price (provided commercial distribution is allowed in the general terms of the license). So, with every royalty-free license you get a unique set of stock footage usage restrictions and freedoms. Different royalty free footage providers offer several types of royalty-free license agreements for their footage. But with royalty free footage, there is a much more flexibility in usage terms. In most cases, once you have paid the initial license fee, you can use the clip for in house production, or a worldwide television broadcast, or even in a movie at no additional costs.
Now that you know the ropes of the trade, get that HD footage you need but before making the purchase, review your license agreement carefully.
The writer is associated with MrFootage. Stock, Stock Footage for Professionals. They provide high quality royalty free footage from around the world.
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